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Fiat and Cosmopolitan team up to promote new Fiat 500

Fiat and Cosmopolitan team up to promote new Fiat 500Fiat UK and Cosmopolitan magazine have teamed up to promote the manufacturer’s Fiat 500 Colour Therapy range to a much broader range of driver.

The UK’s Number One women’s magazine will publish a four-page pop-up advertisement in their October issue that will evoke the spirit of the 70s. Called ‘Take a trip down Disco Drive’, the feature will show off five new colour combinations for the car, whilst also giving information about the cars’ retro detailing and technology features.

“We’re delighted to be partnering with Cosmo for this exciting and creative project,” says Roberta Lombardi, Brand Communications Manager, Fiat UK.

“The innovative pop-up design reflects the Fiat 500 spirit, showcasing the 70s inspired colours available in our Colour Therapy range in a fun and engaging format. We are confident that our fans and customers will be as pleased with the feature as we are.”

The Fiat 500 70s range was announced in early August, with the manufacturer keen to capture what made the car so special when it was first released. A strong advertising campaign has been commissioned by Fiat for the Colour Therapy range, with ads featuring decade-centric phrases like ‘You Dig?’ and ‘Far Out’ heavily featured.

People that find affordable Fiat 500 deals for their Colour Therapy range are in for a treat. The car is available as a hatchback or a convertible, and is also available in New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.

The car also comes with white mirror covers, air-conditioning, a poolball-style gearknob and white wheel covers. The Fiat 500 Colour Therapy range starts at £10,760 on-the-road.
“The special colours and stylish new touches will make the Fiat 500 an even more attractive proposition for our customers,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

“Tasteful features such as the white door mirror covers and ‘poolball’ design gear knob in matching colour, take the popular 500 to a new level, showing just how timeless this classic city car really is.”

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One Response to “Fiat and Cosmopolitan team up to promote new Fiat 500”

  1. It’s good to see fiat is popular world wide.

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