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BMW Reveals Latest MINI

BMW Reveals Latest MINIBMW has revealed its larger, quieter, more fuel-efficient version of the new mini coinciding with the 107th anniversary of the birth of the car’s designer, Sir Alec Issigonis.  The German car manufacturer has unveiled the third-generation MINI at its plant at Cowley in Oxford, with the new model set to go on sale in the UK in spring 2014 with prices starting at £15,300 initially.

Once launched there will be three versions of the new Mini, dubbed ‘the new original’, available at launch in spring: the ‘basic’ Mini Cooper starting at £15,300; a diesel-engine Mini Cooper-D which will be around £16,000; and the faster Mini Cooper S, which will cost £18,300.  Lower-powered versions the Mini One and One D are expected to follow later in 2014, with prices starting at £13,500.

BMW’s Harald Krueger said: ‘in our Oxford plant’s centenary year, we are continuing the Mini brand success story and today starting production of the third model generation’ going on to say ‘the UK is the heart of Mini production – thanks to the experience, competence and strong commitment of all our employees.’  Prime Minister David Cameron welcomed BMW’s commitment saying: ‘This £750million investment is great news for both the local and wider economy, along with the 5,500 workers whose jobs are safeguarded by this launch.’

BMW has been producing the new Mini since 2001 to commercial and critical success, is investing £750million into manufacturing in the UK.  The new model is claimed to be more spacious, safer, finished to an even higher standard and provides the driver with a more dynamic experience than the previous generations.  BMW also claim reduced fuel consumption that emissions are 27% less than previous engines, capable of producing 80mpg in its diesel model.

Sir Alec Issigonis was born on November 18, 1906 and was the guiding light in the introduction of the Mini in 1959 when it was dubbed “the classless car”.  The compact 1959 classic went on to become one of the most famous cars in automotive history.  More than 5.3 million Minis were produced before BMW started making its own bigger and more-powerful version in 2001.

After revealing details of the new Mini in Oxford tomorrow, BMW will be displaying the car at this week’s Los Angeles motor show, with the vehicle expected to go on sale in the first quarter of 2014.  New and used Mini’s are available to buy from Scotland based Eastern Western Motor Group.

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