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Fiat and Cosmopolitan team up to promote new Fiat 500

Fiat UK and Cosmopolitan magazine have teamed up to promote the manufacturer’s Fiat 500 Colour Therapy range to a much broader range of driver. The UK’s Number One women’s magazine will publish a four-page pop-up advertisement in their October issue that will evoke the spirit of the 70s. Called ‘Take a trip down Disco Drive’, [...]

New Fiat 500 with small car retro appeal

Fun, small, affordable and full of Italian style, the original Fiat 500 was one of the original economic supermini’s, originally launched in 1957.  Along with the cheap Austin Mini, Citroen 2CV and VW Beetle, the Fiat 500 was designed to provide cheap transport for the European population.  Production stopped in 1975, but fifty years later, [...]